Cookie Policy

Last updated: September 2025

This Cookie Policy explains how NOVOBRUK LIMITED (“Company”, “we”, “our”, “us”) uses cookies and similar technologies on https://easygen.tech/ (the “Website”). It should be read together with our Privacy Notice and Terms and Conditions.

By continuing to use our Website, you agree to the use of cookies as described in this Policy. You can manage your preferences at any time as explained below.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, smartphone) when you visit our Website. They help us recognize your device, store preferences, enhance your browsing experience, and provide analytics for service improvement.

We also use similar technologies such as pixels, tags, and local storage, which operate in the same way.

2. Types of Cookies We Use

3. Strictly Necessary Cookies

• Essential for the Website to function (e.g., login, account security, payment processing under PSD2 and Strong Customer Authentication (SCA)).
• These cookies cannot be disabled in our systems.

2. Performance & Analytics Cookies

• Help us understand how visitors use our Website (e.g., page visits, traffic sources).
• Used to improve user experience and optimize performance.

3. Functional Cookies

• Allow us to remember your preferences (e.g., language, region, saved settings).
• Enhance personalization of our services.

4. Marketing & Advertising Cookies

• Used to deliver relevant advertisements and measure effectiveness.
• May be set through our site by advertising partners or third-party providers.

3. Legal Basis for Cookies

Under the UK GDPR and EU GDPR, we use:

• Consent for all non-essential cookies (analytics, functional, marketing).
• Legitimate interest / contractual necessity for strictly necessary cookies (e.g., enabling secure logins, payments, PSD2 compliance).

You can withdraw your consent at any time by adjusting your preferences.

4. Third-Party Cookies

Some cookies are set by trusted third-party providers, including:

• Payment service providers and gateways (for PSD2/SCA compliance).
• Analytics providers (e.g., Google Analytics) to measure Website performance.
• Advertising networks that may use cookies to deliver tailored ads.

We do not control these third-party cookies and recommend reviewing their privacy and cookie notices.

5. Managing Cookies

You can control or disable cookies in several ways:

• Through our cookie banner or consent management tool available when you first visit our Website.
• By adjusting your browser settings to block or delete cookies. Instructions are available for Chrome, Firefox, Safari, and Edge.
• By opting out of targeted advertising through services like Your Online Choices.

Please note: Disabling certain cookies may affect Website functionality or limit access to some features.

6. Data Retention

Cookies are stored for varying durations:

• Session cookies are deleted once you close your browser.
• Persistent cookies remain until their set expiry date or until you delete them manually.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business practices. The “Last updated” date at the top of this page indicates when the policy was most recently revised.

8. Contact Us

If you have questions about our use of cookies or your rights, please contact us:

NOVOBRUK LIMITED Company number: 16702343 167 – 169 Great Portland Street, 5th Floor, London, England, W1W 5PF Email: support@easygen.tech